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14th Anniversary Celebration and Brand Strategy Upgrade Launch

More than a month after the first China Outdoor Energy Storage Power Conference, on June 25, Mentech (002902) officially entered the portable energy storage market by releasing the DN series of portable outdoor energy storage power supplies at the "Mentech 14th Anniversary Celebration and Brand Strategy Upgrade" conference.

The launch of the DN series portable outdoor energy storage power supply also marks the beginning of Mentech's outdoor smart life and the formal formation of the dual brand strategy of To B + To C. The strategic transformation around "digital" and "new energy" has entered a new chapter. The strategic transformation around "digital" and "new energy" has entered a new chapter. It is worth mentioning that, in terms of technology and products, whether it is To B or To C, Mentech's products and operation mode never leave "digital" and "new energy".

Digitalisation and new energy strategies drive another profitable growth pole

In the past two years, the new epidemic, chip shortages, raw material price increases, power production restrictions and other unfavourable factors, coupled with the outbreak of the Russia-Ukraine conflict this year, have disrupted the world's energy supply pattern and brought new challenges to various industries. Under the new international and domestic political and economic development background and market demand trends, how to overcome the challenges faced by the industry and grasp the new opportunities for development, Mentech has long proposed to integrate new resources and build new momentum based on traditional products and technology accumulation, and to expand into the "digital" and "new energy" fields. "The company has already proposed to integrate new resources and build new momentum based on its traditional product and technology accumulation, and to expand into two areas: digitalization and new energy.

The portable outdoor energy storage power supply has become Mentech's most important product to break the wall.

It is understood that the DN series portable outdoor energy storage power supply is launched by Mentech's subsidiary Shenzhen Daran New Energy Technology Co., Ltd. with a full range of lithium iron phosphate batteries, two-way fast charging, high-power solar charging, high-power UPS function, support for parallel/parallel capacity and other features. It is widely used in scenarios such as self-driving, camping, outdoor photography, rescue and disaster relief, emergency power outages and outdoor offices, providing customers with green and low-carbon energy solutions.

Portable energy storage as a branch of the energy storage market, superior in convenience, with the rise of safe travel, outdoor activities and other consumer trends, short-distance self-driving, picnic camping, outdoor live aerial photography, ground floor economy, etc. become a boom, the industry in 2018 or so began to gradually release, the global market in 2021 about 11.1 billion yuan, an increase of 161.3%.

According to Eastern Securities' calculations, the portable energy storage market is expected to ship 24.7 million new units in 2025, with an average compound growth rate of 50% over 21-25 years; the market space reaches 56.3 billion yuan, with an average compound annual growth rate of about 50%.

It is worth mentioning that the DN series portable outdoor energy storage power supply products have been widely popular once launched, and at the launch Mentech signed strategic cooperation agreements with Hong Kong Jinwei Group Co Ltd, Zhejiang Handy Zhongshang Automobile Technology Co Ltd Jili, and Suning Tesco Group Co Ltd Consumer Electronics Communication Company Operation Nine Centre. In addition, Mentech also said that it will lay out a comprehensive "online + offline", "domestic + overseas", in order to meet the market demand that will continue to maintain high growth with the booming downstream application market, to achieve rapid growth in the scale of portable energy storage products business.

Empowering smart living with technology, product power continues to improve 

As smart terminals continue to be iteratively updated and outdoor power scenarios continue to be enriched, consumers' performance requirements for portable energy storage products are also improving, including increased demand for high power, light weight, multi-functionality and intelligence, etc. The ever-improving technology level of the industry has become a higher barrier to entry for the portable energy storage industry. The strong R&D capability ensures that Mentech can continue to deliver high quality, reliable and lower cost products to the market, which has earned the company a good reputation and a quality customer base. It is reported that. Mentech has invested more than RMB 200 million in R&D in the past three years and the heavy investment has brought heavy products to the market.

On site, Mentech launched five products from DN200 to DN2000, of which DN2000 has a charge capacity of 2073.6Wh and a capacity of 648,000mAh. it is understood that among the brands selling outdoor power supplies on Amazon in the US, the only brands that have products with a charge capacity of more than 1kwh are Warburg Sunergy, Goal Zero, Zhenghao Technology, All Powers, Percon and a few other brands.

Mentech has also pioneered the technology of parallel machines and fast charging and restructuring of energy storage power supplies, and is offering a demonstration of parallel machines. According to the introduction, up to six parallel machines of the same model can double the power and capacity. In addition, DN series products also have UPS function, 110V/220V automatic switching, intelligent inverter system (bi-directional inverter technology), high power solar charging (300W), automatic frequency switching, etc. The DN series is not only technologically advanced, it is also known as a "value finder", with its lightweight and compact size, simple and generous design, which meets the aesthetic needs of today's minimalist consumer products and meets the aesthetic needs of mid- to high-end consumers.

At the press conference, Mentech said that with the gene of technological innovation and intelligent manufacturing, Mentech insists on providing competitive and high-quality product solutions oriented to user needs, realising value sharing and taking social responsibility, with the brand essence of "resonance and universality" and the cultural philosophy of "entrepreneurship, extreme, pragmatic and agile", Mentech will do the best for customers and empower smart life with technology.

Focus on To B + To C dual brands, diversified product matrix ascension 

Mentech's entrepreneurial journey has been accompanied by the introduction of the Internet into the home in the PC era, dial-up Internet access, home broadband and the 3G-4G era of personal mobile Internet, with each technological stage of the industry bringing new application experiences and new business opportunities to consumers.

Advanced Yang, Chairman, Founder of Mentech

Since its establishment many years ago, Mentech has continued to develop along the upstream and downstream layout of its main business, researching and developing technologies in the field of upstream materials and semiconductor chips, gaining strategic control points, providing customers with quality products and technical solutions in the fields of 5G and network data communication, industrial internet, smart home and other application scenarios, forming a diversified product matrix that deeply covers the industry chain.

In fact, Mentech's product matrix is constantly enriched and continues to make breakthroughs. Since this year, Mentech has been certified by leading telecommunication suppliers and has become the first supplier to achieve mass production of chip network transformers and formally take over the supply of traditional network transformers in large quantities, changing the industry development model and overturning the industry pattern; the in-vehicle magnetic devices have been highly recognized by some well-known automotive electronics and new energy vehicle enterprises at home and abroad and have now become official suppliers.Technology development is the core engine driving the company's growth, and Mentech has always looked at the development of the industry with an eye for development and innovative thinking, understanding that the company's value and brand value need to be rooted in the development of human society and the good experience of the end user.

Now, with the accumulation of many years of basic technology products, Mentech has built up a strong foundation and stepped into a new field in front of end consumers, with a diversified product matrix around technological innovation and intelligent manufacturing ascending to become the new technology lifestyle brand.

Regarding the future, Mentech's Chairman, Mr. Yang advanced, said that since its listing, Mentech has been waiting for an opportunity to combine industrial operation and capital operation, and now it has entered the new era of "capital + industry" with energy storage eco-products.

"On the one hand, to obtain the favour of the capital market with quality projects cultivated internally and to finance development through the capital market; on the other hand, to make good use of the current development environment and to increase the operation in the capital market through various ways. For example, further strengthen capital operation in the upstream and downstream of the main industry, and actively invest in high-quality enterprises to improve the industrial chain and stabilise it, which can also help accelerate the growth of more high-quality enterprises."